Imperfect social media tools gave anyone the ability to publish their thoughts and communicate. And the men who got rich from building those tools suddenly realized they didn’t want to have to read what the rest of us had to say (about them). And they have spent the years since the start of the pandemic losing billions of dollars building embarrassing failed attempts at retrofitting the internet into a country club. They create invite-only “social audio” apps, they try and convince us to buy cryptocurrency or expensive VR helmets or change the algorithms that power our apps to only prioritize their own content. They bend themselves into pretzels because they can’t seem to grasp that they aren’t cool or popular and they won’t ever be, no matter how much money they make. Even in the techno-feudalist future they all salivate over, as long as the serfs can make content, which is, ironically enough, the only way these guys make their money, we will still be able to post about how much they suck.